Selling online is not easy! Read this article and discover how to sell cosmetics online successfully! Use the best trick on the market!
When it comes to online selling, cosmetics are one of the tougher sells. If you think about it – who would want to buy a lipstick or a foundation they haven’t seen, touched or a perfume they haven’t sniffed?
Even though there are a lot of companies and brands that sell cosmetics online, you need a strategy that will help you sell as well. Before, content which was in a written form was one of the most important things when it comes to promotion and e-commerce selling. But, today, it is all about the photos and the videos.
When selling online, it is important to have beauty advisers who can ensure you can sniff and smell the perfume before buying. The beauty advisers in cosmetics industry are more about tips or advice. Three or four years ago, in order to create a complete look, you were using two or maximum 3 beauty products. Today, you are probably using between eight and ten beauty products if we count the different types of foundation, the products for the brows, the primers, and etc.
So, what is the secret to selling cosmetics successfully online? How to sell cosmetics online that buyers want to smell, touch, and feel first?
According to the statistic, more than 70% of the customers engage with e-commerce in some part of their life. They might check a specific product or brand on their smartphone while in front of the shelf. That is why it is really important to have an in-store and digital offering that is consistent.
You can also give advice and tips to potential customers through technology. You can use the Get the Look application that permits you to take any look from a person you know and see what it looks like on your face. By using the mobile camera, the app, matches the colors from the other photo and applies them to a real time photo of your face. The app will show what techniques and products one will need to get the exact same look.
You need to constantly look for techniques and tricks you can use to attract new potential customers and transform them into your loyal buyers. Selling cosmetics online is not easy, so make sure to work hard until you accomplish all of your goals!
— Kervin Marketing (@KervinMarketing) 30 de mayo de 2017