Selling jewelry on Etsy:
a few tips that can help you
So, you have finally decided to put some time, energy and effort to create outstanding pieces of jewelry. This is a great move because handmade jewelry is very popular these days. Now that you have more than one piece of jewelry, it is the right time to start selling it. One of the best ways to sell jewelry online is to use Etsy. This is an international marketplace that is quite popular among craftspeople from all over the world. All of them have one basic goal – to sell their handmade, unique products over the Internet. Now let’s see how you can turn your passion into successful online business thanks to Etsy.
1. Running a business on Etsy
How to sell jewelry on a website like Etsy? This is one of the most common questions today. Well, first of all, you will have to think about the name for your business and it would be wise to create a logo too. Keep in mind that you can always change the name of your store on Etsy, but it would be better if you are sure that you have selected the right one. Registration on Etsy is a very simple process. All you have to do is to share your personal information like your email address, full name, and phone number. When you have prepared your account, you will get a chance to choose the best design for your shop on Etsy and select the payment options.
2. Make a decision about the nature of your business
Are you interested in becoming a successful jewelry seller or you are doing this as some sort of hobby? It is very important to make a decision before you start your Etsy shop. Obviously, those who are serious about creating a successful business should come up with a sound business plan and develop an adequate strategy.
3. Taking care of fees and costs
Even though opening a store on Etsy is completely free, you should be aware of the fees and some additional costs when you start selling jewelry. For instance, there is a flat fee of 16 cents per listing in 4 months and a flat 3.5% fee on the sales. Keep in mind that there is currency conversion involved too since this is an international online marketplace. Of course, you can limit your shop to sell goods only to North American consumers. Payment processing fees, wholesale fees, and ad costs are some other costs that you should take into account even though they are not applicable to every seller on Etsy.
4. Upload professional-looking photos
Photos with great quality are a must when you are trying to sell jewelry via Etsy. For many people, the look of the product on the photo is the most important factor that affects their final decision. Use a neutral (preferably white) background and remember to take photos from more than one angle. If you are selling luxury handmade jewelry, it might be a smart move to hire a professional photographer.
5. Set the right price
Another important thing is to set a price for each of your products that is not very low or not very high. Take a closer look at the items offered on Etsy and find items that are similar to your products. Think about the fees and costs you have. Finally, think about the time, effort and materials you have used in the process of production. All these things should be sufficient to set the most reasonable price.
Enjoy your jewelry business venture on Etsy.